Emi's new owner, financier Guy Hands, wants artists signing to his label to agree to multiple rights contracts, allowing the music giant to profit from all aspects of their careers, from CDs to T-shirt sales.
Traditionally, music companies sign artists to recorded music contracts and they may also sign music publishing deals that entitle them to payment whenever the music is used.
However, Hands is understood to be planning to boost the number of multiple rights deals - sometimes called 360 degree deals. These mean the company will also take a share of tour and merchandising revenues.
One of the first to sign up was heavy metal group Iron Maiden, who joined EMI last week.
This type of deal is particularly suitable to artists such as Iron Maiden who get limited radio airplay but are hugely popular touring artists with strong record sales.
Music companies have been trying for some time to find other sources of revenue from their roster of artists as album sales fall in the face of the growth of online music.