BurnLounge provides music fans with the necessary software and an expansive catalog of music, to create and sell music (and fan merchandise) to peers from their own digital music stores. This consumer-driven retailing model draws on the power of peer relationships and shared interests of its seller’s communities. After purchasing the software, participating sellers can sign up as “fans” for free and redeem their BurnReward points for products, services or music downloads on BurnLounge. Affiliates pay an additional $6.95 per month but can redeem BurnRewards points for cash. Music Mogul have to pay a one-time set-up fee off $215 and $14.95 per month to gain access to Business Management features, which allows them to build teams.