Friday, November 16, 2007

5 Alternative Business Models

The record industry is in dire trouble and the major record companies know it. Instead of recognizing that the record industry’s aging business model, even with the intervention of Jobs, is a broken one and in desperate need of a fix, the response has largely been litigation coupled with the introduction of technology, in the form of DRM, designed to enforce copy protection, which, ultimately, just inconveniences paying customers. If the iTunes model isn’t the answer, and business can’t go on as usual, then what is?
Here are five alternative models for selling music, many of which are actually being tested by artists, entrepreneurs, and even the major record labels themselves.

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